HONDA

A Honda will last forever.
Whether or not you want it to.


SOCIAL CAMPAIGN

Chronicling Zack Chadwick, the soon-to-be recipient of his parents' used Honda Accord

When we started showing this, people kept saying things like:
“I love my old Honda! It's lasted me forever.” 
“Hondas are great used cars!” 
“That kid should be grateful, Hondas are awesome.”

And we thought, "Mission accomplished."

CW: Ashley Milhollin