Phantom Power is the electricity drawn from a plugged in appliance while it's not in use. General Electric thinks this is a waste of your money and has come up with a solution to make unplugging easier.
Influential bloggers will be informed about the program and will be asked to post an article using #ImPlugFree. These articles will explain the possibility to save money using the programs reminder stickers.
Users can also post their own pictures with #ImPlugFree of their marked outlets to spread the word.
CW: Ashley Milhollin